Icons representing real-time offers, discounts, and promotions for restaurants, with the blog title 'How Real-Time Offers Increase Restaurant Sales During Slow Hours’.
15 Nov
Marketing

How Real-Time Offers Increase Restaurant Sales During Slow Hours

Table of Contents Share this article /*! elementor - v3.21.0 - 22-05-2024 */.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block} Introduction Slow hours can be one of the most challenging aspects of running a restaurant. These periods, often seen during mid-afternoons or late nights, can significantly impact sales. But what if you could turn these quiet hours into opportunities to boost your revenue? Real-time offers are a game-changing tool that can help you achieve just that. By offering time-sensitive promotions, you can encourage customers to take immediate action, increasing sales and foot traffic when it's needed most. With FoodChow, implementing these real-time offers is simple, allowing you to reach your customers through your online ordering app, website, and customized online ordering widget. What Are Real-Time Offers? Real-time offers are time-sensitive promotions designed to create urgency. By offering discounts, combos, or special deals for a limited time, you encourage customers to act quickly and place an order. Key Features of Real-Time Offers: Instant Activation: Promotions appear immediately, encouraging customers to take advantage of the deal. Time-Sensitive Deals: Discounts or special offers last for a limited time, creating urgency. Easy Access: Customers can view these offers directly through your online ordering app, website, or widget. Why Real-Time Offers Work for Restaurants Real-time offers capitalize on the psychology of FOMO (Fear of Missing Out), driving immediate sales during low-traffic hours. These promotions tap into customer urgency, compelling them to make purchases they may have otherwise delayed. Statistics: 60% of customers are more likely to purchase with a limited-time offer. 40% of diners are likely to visit a restaurant during off-peak hours if they see a time-limited promotion. Best Times to Use Real-Time Offers To maximize the impact of real-time offers, it’s crucial to know when to deploy them. Slow hours are typically between: Mid-Afternoon (2:00 PM - 5:00 PM): After lunch rush but before dinner. Late Night (9:00 PM - 11:00 PM): When most customers are at home or winding down. Real-time offers during these times can drive more orders and keep your kitchen busy. Whether it’s offering combo deals, discounts, or flash sales, you can strategically use. Effective Real-Time Offers for Restaurants Here are some of the most effective real-time offers that can increase your sales: Discounts: Offer customers a percentage or flat discount on their total bill. This could apply to specific items or the entire order. Combo Deals: Bundle popular items together and offer them at a discounted rate. For example, "Buy one, get one free" or "Combo meal for 20% off." Coupons: Send digital coupons through your online platforms for a discount or freebie on the next order. Flash Sales: Create urgency with flash sales, where a particular deal is available for only a short period, like "30% off for the next 15 minutes." With FoodChow, these real-time offers can be set up across multiple touchpoints. Your customers can access them via your online ordering app, website, or customized ordering widget, making it easy to drive more sales. How to Use Real-Time Offers for More Business To get the most out of real-time offers, follow these strategies: ...

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Restaurant marketing strategies blog banner showcasing the title '10 Proven Restaurant Marketing Ideas by FoodChow to Boost Sales' with a high-quality image of a restaurant setting.
09 Nov
Marketing

10 Proven Restaurant Marketing Ideas to Attract More Customers

Table of Contents Share this article In today’s competitive restaurant landscape, creative and effective marketing is crucial to standing out. As dining trends evolve and digital platforms take center stage in 2024, restaurants are faced with the challenge of capturing the attention of customers in a crowded market. Traditional marketing methods alone won’t cut it anymore. This guide presents 10 practical and innovative marketing ideas that can help restaurants boost visibility, engage customers, and increase sales. Whether you’re looking to enhance your online presence or build customer loyalty, these strategies are designed to drive results and ensure your restaurant thrives.1. Establish a Strong Brand IdentityA strong, consistent brand identity helps differentiate your restaurant and create lasting customer connections. Define Your Unique Selling Points: Identify what sets your restaurant apart, whether it’s a signature dish, exceptional service, or atmosphere. Design Cohesive Branding: Ensure your logo, color palette, and tone of voice align with your restaurant’s style. Be Consistent: Use the same branding across all channels to build recognition and trust with customers. Result: A recognizable and memorable brand that keeps customers coming back.2. Build a Mobile-Friendly WebsiteA well-designed, easy-to-navigate website is essential in today’s digital-first world. Mobile Optimization: Ensure your website is mobile-friendly since many customers will access it on their smartphones. Include Essential Info: Display your menu, contact details, hours, and location clearly. Enable Online Ordering/Reservations: Allow customers to place orders or book reservations directly from your site. Result: A professional and accessible online presence that drives more traffic and conversions.3. Leverage Local SEO for Better VisibilityLocal SEO is key to getting noticed by potential customers in your area. Optimize Your Google My Business Profile: Keep your profile updated with accurate business details, photos, and reviews. Use Local Keywords: Include location-specific keywords on your website to help you appear in local searches. Encourage Customer Reviews: Positive reviews on platforms like Google, Yelp, and TripAdvisor improve your visibility and credibility. Result: Increased search visibility, attracting more local customers who are ready to dine. 4. Create Engaging Social Media ContentSocial media is a powerful tool for engaging customers and increasing your restaurant’s reach. Choose the Right Platforms: Focus on the platforms where your audience is most active, like Instagram and Facebook. Share High-Quality Content: Post appetizing food photos, behind-the-scenes shots, and customer reviews. Use Stories and Reels: These formats encourage quick engagement and help showcase your restaurant’s personality. Result: A loyal and engaged online community that drives foot traffic to your restaurant. 5. Implement a Customer Loyalty ProgramLoyalty programs reward repeat customers and incentivize them to return. Offer Rewards: Provide discounts, coupons, or combos for frequent visits. Promote the Program: Use in-store displays, social media, and email marketing to let customers know about your program. Make It Easy: Keep the program simple and accessible for customers to sign up and track their rewards. Result: Increased customer retention and a steady flow of repeat business. 6. Use Email Marketing to Stay ConnectedEmail marketing is a great way to stay in touch with your customers and keep them engaged. Build Your Email List: Collect email addresses through online orders, reservations, or loyalty sign-ups. Segment Your Audience: Send tailored messages, like special offers...

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28 May
Marketing

25 Restaurant Marketing and Customer Acquisition strategies

Table of contents 1. Create an Irresistible Offer For Customer To Visit The Store 2. Launch Limited-Time Menu Items or Seasonal Specials 3. Run Food Festivals and Events 4. Run Social Media Contests and Giveaways ( Free Meals) ‍5. Collaborate with Food Bloggers for Reviews ‍ 6. Utilize Geotargeted Ads on Social Media like Instagram & Facebook 7. Design Eye-Catching Signage for Take-Away Orders 8. Offer Meal Bundles for Families or Groups 9. Utilize User-Generated Content on Social Media 10. Implement Contactless Ordering and Payment 11. Offer Catering Services for Events and Parties 12. Create a Mobile App for Ordering and Rewards 13. Utilize QR Codes for Easy Access to Menus and Specials ‍14. Support a Cause with Charity Events or Fundraisers 15. List your business on Google Local 16. Implement Local SEO to target restaurants near me in search engines 17. Capture customers email and phone no with POS System 18. From a Whatsapp Group for your regular customers 19. Get Blogs written on food review platforms 20. Offer Delivery services by signing up with local delivery platforms 21. Give discounts to the first time customers 22. Optimise and increase presence on social media 23. Make Engaging videos and reels for your food items 24. Offer excellent customer service and take feedback ‍25.  Offer online ordering for Take Away, Delivery and Pre-Orders ‍26. Have a restaurant website Share this article 1. Create an Irresistible Offer For Customer To Visit The Store ‍ Craft enticing promotions and discounts to attract customers to dine in. Consider this scenario: would you prefer dining at a new restaurant offering discounts and an appealing menu, or at one with an attractive menu but no discounts? Research indicates that most customers opt for the restaurant offering discounts. If you're interested in running promotions and offering online discounts, FoodChow's coupon and discount module provides this feature for restaurants 2. Launch Limited-Time Menu Items or Seasonal Specials ‍ Limited-time offers and items are powerful tools for increasing foot traffic to restaurants due to several key factors: Urgency and Exclusivity: Limited-time offers create a sense of urgency and exclusivity among customers. When they know that a special dish or promotion is only available for a short period, they are more likely to prioritize visiting the restaurant to try it before it's gone. Increased Perceived Value: Customers perceive limited-time offers as having higher value because they are unique and not available year-round. This perception encourages them to visit the restaurant to take advantage of the special deal or menu item. Encourages Trial and Experimentation: Limited-time offers provide an opportunity for customers to try new dishes or items they may not have considered before. This encourages experimentation and can lead to customers discovering new favorites, ultimately increasing their likelihood of returning to the restaurant in the future. Creates Buzz and Excitement: Promoting limited-time offers generates buzz and excitement both online and offline. Customers share their experiences on social media, generating word-of-mouth marketing and attracting more people to the restaurant. Drives Repeat Visits: Customers who are enticed by a...

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27 Aug
Marketing

What is FoodChow?

Table of contents What is FoodChow? Purpose and features of FoodChow FoodChow primarily targets the hospitality industry, including: Try FoodChow For Free Today Share this article What is FoodChow? FoodChow is an integrated online ordering, point of sale (POS), contactless, and marketing solution designed to assist restaurants in establishing an online presence without requiring any upfront investment. Its uniqueness lies in its pay-per-sale and commission-free business model, distinguishing it from other similar products. FoodChow offers both software tools and a marketplace platform, enabling restaurants to not only manage online orders efficiently but also attract new customers through marketing initiatives. This combination of features empowers businesses to thrive in the digital marketplace while minimizing costs traditionally associated with online ordering platforms. Purpose and features of FoodChow‍ Increase Footfall for Fine Dine Restaurants: FoodChow aims to boost foot traffic for fine dining establishments through its marketplace solution and SEO strategies. It provides a marketplace website and mobile apps where customers can explore nearby restaurants, view limited-time offers and coupons, and avail themselves of win-win deals during off-peak hours. Additionally, FoodChow offers social media and digital marketing services to restaurants. ‍Take Away, Pre-Orders, and Catering: FoodChow's online ordering solutions streamline the process of handling take-away orders, pre-orders, and catering requests for restaurants. Features include configuring multiple menus, saving time by taking orders online, improving productivity, enhancing customer experience with image-based menus, and offering separate catering menus and pricing. Delivery: FoodChow's delivery module enables restaurants to set up delivery zones, price delivery fees accordingly, and offer features such as free delivery thresholds and minimum order requirements. This helps restaurants save on commissions paid to delivery companies and provides flexibility in delivery options. ‍Coupons and Combo Deals: Restaurants can run marketing campaigns using coupons and combo deals to attract new and existing customers through FoodChow's platform. Make Your Own Pizza: FoodChow allows customers to customize their pizza orders, providing detailed preferences such as pizza type, size, toppings, and additional notes, thereby enhancing customer satisfaction. ‍Table and Contactless Ordering: FoodChow facilitates contactless ordering by placing QR codes on tables and take-away counters, automating the ordering process, capturing customer details for remarketing purposes, and increasing take-away orders through standee and QR code signages. ‍Quick Service Restaurants (QSR): FoodChow offers a token system for quick-service restaurants like McDonald's, enabling customers to know when their order is ready. Kitchen Display Unit: Orders placed through FoodChow are displayed on a kitchen screen, eliminating the need for printing kitchen order tickets (KOT) and investing in expensive printers. ‍ Mobile POS: FoodChow's POS and online ordering system is available on Android, iOS, and Windows platforms, enabling easy adoption with smartphones. Catering Management: FoodChow simplifies catering operations for businesses by providing a dedicated module for managing catering orders. This feature allows businesses to create specialized catering menus and pricing structures, making it easier to accommodate large-scale orders for events, parties, or corporate functions. By streamlining the catering process, businesses can maximize efficiency, minimize errors, and deliver exceptional service to clients. ‍Pre-Ordering Convenience: With FoodChow's pre-ordering module, businesses can offer...

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