
Affiliate vs White-Label vs Franchise vs Reseller: Best Option for Restaurant Tech Entrepreneurs in the UK
The restaurant tech boom in the UK is creating exciting opportunities for entrepreneurs, consultants, and digital agencies. From London to Leeds, more restaurants and takeaways are moving from paper menus and manual order-taking to smart POS systems, online ordering, and branded mobile apps.
🇬🇧 UK POS & Online Ordering Market: Key Stats
- The UK food delivery market is expected to reach £13.3 billion by 2025 (Statista).
- Over 85% of UK consumers prefer digital menus or contactless ordering (Hospitality Technology Report).
- 55% of UK restaurants now use cloud-based POS systems to manage orders, inventory, and staff.
- 45,000+ takeaways and fast food outlets in the UK are actively seeking tech-driven ordering solutions.
- The online food ordering penetration reached 63% in 2024, up from 42% in 2020.
- Restaurants that adopted POS and digital ordering reported a 20–30% increase in average order value.
This digitisation wave means huge opportunities for resellers, affiliates, and consultants to build scalable businesses through FoodChow.
Let’s explore your options in entering the market:
1. Affiliate Program

An affiliate program lets you earn a commission by referring UK-based restaurants to FoodChow’s platform using your unique tracking link.
🔹 Pros:
- • Low Effort – No support or billing involved.
- • No Upfront Cost – Start with £0 investment.
- • Recurring Commissions – Earn monthly income.
- • No Tech Knowledge Needed – Ideal for influencers or bloggers.
🔻 Cons:
- • No Brand Ownership – You promote FoodChow directly.
- • Limited Customer Access – Client managed by FoodChow.
- • Capped Earnings – Fixed per signup or order.
- • No Pricing Control – Offers are predefined.
✅ Best For: Bloggers, influencers, and freelancers who want passive income without overhead.
2. White-Label Program

With FoodChow’s white-label solution, you can rebrand the full POS and online ordering platform and sell it as your own UK-based restaurant tech company.
🔹 Pros:
- • Total Brand Ownership – Your own name, logo, and domain.
- • Set Your Pricing – Charge £50–£200/month or more.
- • Recurring Revenue – Monthly income from every signup.
- • Upsell Services – Offer SEO, social media, loyalty programs.
- • Customer Loyalty – Build lifetime value directly.
🔻 Cons:
- • You Manage Clients – Support and service expectations.
- • Initial Setup – Branding and configuration needed.
- • You Own Reputation – Quality control is on you.
✅ Best For: Tech-savvy entrepreneurs, consultants, and digital agencies aiming to create a scalable, high-margin business in the UK.
3. Franchise Program

The FoodChow franchise model lets you operate in a specific UK territory under our established brand and system.
🔹 Pros:
- • Proven Business Model – Ready to deploy.
- • Brand Trust – UK restaurants recognise FoodChow.
- • Marketing Support – Assets and campaigns provided.
- • Structured Training – SOPs and playbooks included.
🔻 Cons:
- • Higher Investment – Includes franchise fees.
- • Limited Flexibility – Operate under guidelines.
- • Not Fully Your Brand – You use FoodChow’s identity.
- • Royalties – Ongoing percentage of your revenue.
✅ Best For: Investors or entrepreneurs in UK cities seeking a branded tech venture with ready-made infrastructure.
4. Reseller Program

A reseller model allows you to promote and sell FoodChow platform in the UK while earning a margin — without the full branding of white-label.
🔹 Pros:
- • Affordable Entry – Low-cost start.
- • Quick to Launch – Start marketing within days.
- • Tech Handled – FoodChow manages the platform.
- • Earn Margins – You control your markup.
🔻 Cons:
- • No Full Branding – FoodChow remains visible.
- • Shared Client Ownership – Limited autonomy.
- • Limited Price Control – Recommended pricing suggested.
✅ Best For: UK-based freelancers or agencies testing demand before scaling up.
Real-World Example (UK Scenario)
- • Let’s say you refer a restaurant in Manchester via an affiliate link and earn a £30 one-time commission.
- • But if you run a white-label version of FoodChow and sign up 20 restaurants charging £100/month, that’s £2,000/month in recurring income, plus upsell potential like menu updates, email marketing, or WhatsApp ordering.
- • A franchise may generate £5,000–£10,000/month with strong brand backing — but needs capital.
- • A reseller might earn £500–£2,000/month with lower investment, but less long-term ownership.
Why FoodChow Offers the Most Flexible Entry Points in the UK
Wherever you’re based — London, Manchester, Birmingham, Glasgow — FoodChow has a model for your goals:
- ✅ Affiliate Program – Earn with zero setup
- ✅ Reseller Program – Sell FoodChow and keep margins
- ✅ White-Label – Build your own restaurant tech brand
- ✅ Franchise – Trusted, branded business model
All plans include:
Conclusion: Which Model Should You Choose?
Goal | Best Entry Model |
---|---|
Quick earnings, low risk | Affiliate |
Test market with low budget | Reseller |
Own your brand and income | White-Label |
Trusted brand + guidance | Franchise |
👉 Call to Action
Want to launch your own restaurant tech business in the UK?
Whether you want to earn side income or build a full-time digital agency, FoodChow has a model for you.
FAQs
Q1: Can I start small and scale later?
✅ Yes. Start as an affiliate or reseller and upgrade to white-label or franchise as you grow.
Q2: Do I need tech experience?
✅ No. FoodChow provides full support, training, and UK-localised tools.
Q3: Can I charge in GBP and include VAT?
✅ Absolutely. Our system supports GBP and is VAT-compliant for the UK.
TAGGED
- CONTACTLESS FOOD ORDERING SYSTEM
- CONTACTLESS FOOD ORDERING SYSTEM

Jigar Doriwala
Founder, Tenacious Techies
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He is the founder of Tenacious Techies, a leading digital agency servicing clients across the world. Till date, he has helped hundreds of businesses in developing their own website, app ideas and digital marketing. Jigar is a foodie and have developed FoodChow to help restaurants owners to grow their profit and sales. If you are looking to start your own online businesses or want to take your existing business online, contact him today.