25 Restaurant Marketing and Customer Acquisition strategies

Table of contents 1. Create an Irresistible Offer For Customer To Visit The Store 2. Launch Limited-Time Menu Items or Seasonal Specials 3. Run Food Festivals and Events 4. Run Social Media Contests and Giveaways ( Free Meals) ‍5. Collaborate with Food Bloggers for Reviews ‍ 6. Utilize Geotargeted Ads on Social Media like Instagram & Facebook 7. Design Eye-Catching Signage for Take-Away Orders 8. Offer Meal Bundles for Families or Groups 9. Utilize User-Generated Content on Social Media 10. Implement Contactless Ordering and Payment 11. Offer Catering Services for Events and Parties 12. Create a Mobile App for Ordering and Rewards 13. Utilize QR Codes for Easy Access to Menus and Specials ‍14. Support a Cause with Charity Events or Fundraisers 15. List your business on Google Local 16. Implement Local SEO to target restaurants near me in search engines 17. Capture customers email and phone no with POS System 18. From a Whatsapp Group for your regular customers 19. Get Blogs written on food review platforms 20. Offer Delivery services by signing up with local delivery platforms 21. Give discounts to the first time customers 22. Optimise and increase presence on social media 23. Make Engaging videos and reels for your food items 24. Offer excellent customer service and take feedback ‍25.  Offer online ordering for Take Away, Delivery and Pre-Orders ‍26. Have a restaurant website Share this article 1. Create an Irresistible Offer For Customer To Visit The Store ‍ Craft enticing promotions and discounts to attract customers to dine in. Consider this scenario: would you prefer dining at a new restaurant offering discounts and an appealing menu, or at one with an attractive menu but no discounts? Research indicates that most customers opt for the restaurant offering discounts. If you're interested in running promotions and offering online discounts, FoodChow's coupon and discount module provides this feature for restaurants 2. Launch Limited-Time Menu Items or Seasonal Specials ‍ Limited-time offers and items are powerful tools for increasing foot traffic to restaurants due to several key factors: Urgency and Exclusivity: Limited-time offers create a sense of urgency and exclusivity among customers. When they know that a special dish or promotion is only available for a short period, they are more likely to prioritize visiting the restaurant to try it before it's gone. Increased Perceived Value: Customers perceive limited-time offers as having higher value because they are unique and not available year-round. This perception encourages them to visit the restaurant to take advantage of the special deal or menu item. Encourages Trial and Experimentation: Limited-time offers provide an opportunity for customers to try new dishes or items they may not have considered before. This encourages experimentation and can lead to customers discovering new favorites, ultimately increasing their likelihood of returning to the restaurant in the future. Creates Buzz and Excitement: Promoting limited-time offers generates buzz and excitement both online and offline. Customers share their experiences on social media, generating word-of-mouth marketing and attracting more people to the restaurant. Drives Repeat Visits: Customers who are enticed by a...

Continue reading

What is FoodChow?

Table of contents What is FoodChow? Purpose and features of FoodChow FoodChow primarily targets the hospitality industry, including: Try FoodChow For Free Today Share this article What is FoodChow? FoodChow is an integrated online ordering, point of sale (POS), contactless, and marketing solution designed to assist restaurants in establishing an online presence without requiring any upfront investment. Its uniqueness lies in its pay-per-sale and commission-free business model, distinguishing it from other similar products. FoodChow offers both software tools and a marketplace platform, enabling restaurants to not only manage online orders efficiently but also attract new customers through marketing initiatives. This combination of features empowers businesses to thrive in the digital marketplace while minimizing costs traditionally associated with online ordering platforms. Purpose and features of FoodChow‍ Increase Footfall for Fine Dine Restaurants: FoodChow aims to boost foot traffic for fine dining establishments through its marketplace solution and SEO strategies. It provides a marketplace website and mobile apps where customers can explore nearby restaurants, view limited-time offers and coupons, and avail themselves of win-win deals during off-peak hours. Additionally, FoodChow offers social media and digital marketing services to restaurants. ‍Take Away, Pre-Orders, and Catering: FoodChow's online ordering solutions streamline the process of handling take-away orders, pre-orders, and catering requests for restaurants. Features include configuring multiple menus, saving time by taking orders online, improving productivity, enhancing customer experience with image-based menus, and offering separate catering menus and pricing. Delivery: FoodChow's delivery module enables restaurants to set up delivery zones, price delivery fees accordingly, and offer features such as free delivery thresholds and minimum order requirements. This helps restaurants save on commissions paid to delivery companies and provides flexibility in delivery options. ‍Coupons and Combo Deals: Restaurants can run marketing campaigns using coupons and combo deals to attract new and existing customers through FoodChow's platform. Make Your Own Pizza: FoodChow allows customers to customize their pizza orders, providing detailed preferences such as pizza type, size, toppings, and additional notes, thereby enhancing customer satisfaction. ‍Table and Contactless Ordering: FoodChow facilitates contactless ordering by placing QR codes on tables and take-away counters, automating the ordering process, capturing customer details for remarketing purposes, and increasing take-away orders through standee and QR code signages. ‍Quick Service Restaurants (QSR): FoodChow offers a token system for quick-service restaurants like McDonald's, enabling customers to know when their order is ready. Kitchen Display Unit: Orders placed through FoodChow are displayed on a kitchen screen, eliminating the need for printing kitchen order tickets (KOT) and investing in expensive printers. ‍ Mobile POS: FoodChow's POS and online ordering system is available on Android, iOS, and Windows platforms, enabling easy adoption with smartphones. Catering Management: FoodChow simplifies catering operations for businesses by providing a dedicated module for managing catering orders. This feature allows businesses to create specialized catering menus and pricing structures, making it easier to accommodate large-scale orders for events, parties, or corporate functions. By streamlining the catering process, businesses can maximize efficiency, minimize errors, and deliver exceptional service to clients. ‍Pre-Ordering Convenience: With FoodChow's pre-ordering module, businesses can offer...

Continue reading