25 Restaurant Marketing and Customer Acquisition strategies
Table of contents
1. Create an Irresistible Offer For Customer To Visit The Store
2. Launch Limited-Time Menu Items or Seasonal Specials
3. Run Food Festivals and Events
4. Run Social Media Contests and Giveaways ( Free Meals)
5. Collaborate with Food Bloggers for Reviews
6. Utilize Geotargeted Ads on Social Media like Instagram & Facebook
7. Design Eye-Catching Signage for Take-Away Orders
8. Offer Meal Bundles for Families or Groups
9. Utilize User-Generated Content on Social Media
10. Implement Contactless Ordering and Payment
11. Offer Catering Services for Events and Parties
12. Create a Mobile App for Ordering and Rewards
13. Utilize QR Codes for Easy Access to Menus and Specials
14. Support a Cause with Charity Events or Fundraisers
15. List your business on Google Local
16. Implement Local SEO to target restaurants near me in search engines
17. Capture customers email and phone no with POS System
18. From a Whatsapp Group for your regular customers
19. Get Blogs written on food review platforms
20. Offer Delivery services by signing up with local delivery platforms
21. Give discounts to the first time customers
22. Optimise and increase presence on social media
23. Make Engaging videos and reels for your food items
24. Offer excellent customer service and take feedback
25. Offer online ordering for Take Away, Delivery and Pre-Orders
26. Have a restaurant website
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1. Create an Irresistible Offer For Customer To Visit The Store
Craft enticing promotions and discounts to attract customers to dine in. Consider this scenario: would you prefer dining at a new restaurant offering discounts and an appealing menu, or at one with an attractive menu but no discounts?
Research indicates that most customers opt for the restaurant offering discounts. If you're interested in running promotions and offering online discounts, FoodChow's coupon and discount module provides this feature for restaurants
2. Launch Limited-Time Menu Items or Seasonal Specials
Limited-time offers and items are powerful tools for increasing foot traffic to restaurants due to several key factors:
Urgency and Exclusivity: Limited-time offers create a sense of urgency and exclusivity among customers. When they know that a special dish or promotion is only available for a short period, they are more likely to prioritize visiting the restaurant to try it before it's gone.
Increased Perceived Value: Customers perceive limited-time offers as having higher value because they are unique and not available year-round. This perception encourages them to visit the restaurant to take advantage of the special deal or menu item.
Encourages Trial and Experimentation: Limited-time offers provide an opportunity for customers to try new dishes or items they may not have considered before. This encourages experimentation and can lead to customers discovering new favorites, ultimately increasing their likelihood of returning to the restaurant in the future.
Creates Buzz and Excitement: Promoting limited-time offers generates buzz and excitement both online and offline. Customers share their experiences on social media, generating word-of-mouth marketing and attracting more people to the restaurant.
Drives Repeat Visits: Customers who are enticed by a...