25 Restaurant Marketing and Customer Acquisition strategies

1. Create an Irresistible Offer For Customer To Visit The Store

Craft enticing promotions and discounts to attract customers to dine in. Consider this scenario: would you prefer dining at a new restaurant offering discounts and an appealing menu, or at one with an attractive menu but no discounts? Research indicates that most customers opt for the restaurant offering discounts. If you’re interested in running promotions and offering online discounts, FoodChow’s coupon and discount module provides this feature for restaurants

2. Launch Limited-Time Menu Items or Seasonal Specials

Limited-time offers and items are powerful tools for increasing foot traffic to restaurants due to several key factors:
  • Urgency and Exclusivity: Limited-time offers create a sense of urgency and exclusivity among customers. When they know that a special dish or promotion is only available for a short period, they are more likely to prioritize visiting the restaurant to try it before it’s gone.
  • Increased Perceived Value: Customers perceive limited-time offers as having higher value because they are unique and not available year-round. This perception encourages them to visit the restaurant to take advantage of the special deal or menu item.
  • Encourages Trial and Experimentation: Limited-time offers provide an opportunity for customers to try new dishes or items they may not have considered before. This encourages experimentation and can lead to customers discovering new favorites, ultimately increasing their likelihood of returning to the restaurant in the future.
  • Creates Buzz and Excitement: Promoting limited-time offers generates buzz and excitement both online and offline. Customers share their experiences on social media, generating word-of-mouth marketing and attracting more people to the restaurant.
  • Drives Repeat Visits: Customers who are enticed by a limited-time offer and have a positive experience are more likely to return to the restaurant in the future. By consistently offering new and exciting limited-time items, restaurants can cultivate a loyal customer base that returns regularly to see what’s new.
FoodChow has a powerful limited time offer feature to increase sales during off-peak hours. If you like to try the full features of restaurant marketing, ordering and POS systems, Try FoodChow by visiting the webpage here. 

3. Run Food Festivals and Events 

‍ Running food festivals and events can be a highly effective strategy for increasing foot traffic to restaurants. It provides community engagement, brand exposure, collaboration, sampling, word-of-mouth marketing, specialty events, and seasonal appeal, all of which can contribute to increased foot traffic and revenue ‍

4. Run Social Media Contests and Giveaways ( Free Meals)

‍ Running social media contests and giveaways, such as offering free meals, yields numerous benefits for restaurants. Firstly, it enhances brand visibility and engagement, as followers participate and share the contest with their networks, extending the restaurant’s reach organically. Secondly, it fosters a sense of excitement and loyalty among customers, incentivizing them to interact with the brand. Additionally, contests provide valuable user-generated content, with participants sharing photos and experiences related to the restaurant, which further enhances its online presence and credibility. Overall, social media contests and giveaways effectively drive customer engagement, brand awareness, and ultimately, foot traffic to the restaurant.

5. Collaborate with Food Bloggers for Reviews

‍ Collaborating with food bloggers for reviews offers restaurants several key benefits. Firstly, it provides access to a wider audience through the blogger’s established following, enhancing brand visibility and attracting new customers. Secondly, positive reviews from reputable bloggers can build credibility and trust among potential diners, encouraging them to try the restaurant. Additionally, blog reviews often generate valuable user-generated content and social media buzz, further amplifying the restaurant’s online presence and reputation. Overall, collaborating with food bloggers effectively leverages their influence to drive customer interest, boost foot traffic, and ultimately increase revenue for the restaurant.

6. Utilize Geotargeted Ads on Social Media like Instagram & Facebook

Utilizing geotargeted ads on social media offers restaurants significant advantages. By targeting specific geographic locations, these ads ensure that promotional messages reach the right audience at the right time, maximizing their effectiveness. This precision targeting helps increase foot traffic by reaching potential customers in the restaurant’s vicinity. Moreover, geotargeted ads are cost-effective, as they eliminate wasteful spending on audiences outside the restaurant’s target market. Overall, leveraging geotargeted ads on social media enhances brand awareness, drives customer engagement, and ultimately boosts sales for the restaurant.‍

7. Design Eye-Catching Signage for Take-Away Orders

‍ Eye-catching signage for take-away orders serves as a powerful marketing tool for restaurants. Bold and visually appealing signage grabs the attention of passersby, enticing them to explore the restaurant’s offerings. Clear and attractive signage also enhances the customer experience by making it easy to locate the take-away area and place orders, ultimately increasing sales and customer satisfaction

8. Offer Meal Bundles for Families or Groups

Offering meal bundles for families or groups provides restaurants with several advantages. Firstly, it increases customer satisfaction by catering to the needs of larger parties, simplifying the ordering process and offering value for money. Secondly, meal bundles encourage upselling and higher average order values. Moreover, they foster loyalty among customers who appreciate the convenience and savings, leading to repeat business and positive word-of-mouth referrals.‍

9. Utilize User-Generated Content on Social Media

Utilizing user-generated content on social media offers restaurants multiple benefits. Firstly, it enhances authenticity and credibility, as customers share their genuine experiences with the brand. Secondly, it creates a sense of community and engagement, as followers interact with and share content created by fellow customers. Additionally, user-generated content serves as free advertising, expanding the restaurant’s reach and attracting new customers through positive word-of-mouth referrals. Overall, leveraging user-generated content on social media effectively boosts brand awareness, engagement, and customer loyalty for the restaurant.

10. Implement Contactless Ordering and Payment

Implementing contactless ordering and payment systems offers several benefits, including:
  • Cost Savings on Wages:some text
    • Reduces the need for additional staff to manage orders and payments, saving on labor costs.
    • Allows existing staff to focus on other aspects of service, such as food preparation and customer interaction.
  • Efficiency and Time Savings:some text
  • Streamlines the ordering process, reducing wait times for customers and increasing table turnover.
  • Minimizes errors in orders and payments, leading to smoother operations and fewer customer complaints.
  • Enhanced Safety and Hygiene:some text
    • Reduces physical contact between staff and customers, minimizing the risk of spreading germs or illnesses.
    • Provides peace of mind to customers concerned about safety during the ordering and payment process.
  • Better Customer Experience:some text
  • Offers convenience and flexibility to customers, allowing them to place orders and pay from their own devices.
  • Enhances overall dining experience by reducing wait times and allowing customers to enjoy their meals without interruptions.
  • Building Customer Database:some text
    • Captures customer data during the ordering and payment process, such as contact information and ordering preferences.
    • Enables restaurants to build a database of customer profiles for targeted marketing efforts and personalized promotions.
Overall, implementing contactless ordering and payment systems not only saves on wages and reduces the need for additional staff but also improves efficiency, enhances safety, provides a better customer experience, and enables restaurants to build a valuable customer database for future marketing initiatives.

11. Offer Catering Services for Events and Parties

Offering catering services for events and parties presents several advantages for restaurants, including:Increased Revenue Streams:
  1. Diversifies the restaurant’s revenue streams beyond dine-in and take-out orders.
  2. Provides opportunities for larger orders and higher profit margins.
Expanded Customer Base:
  1. Attracts new customers who may not have dined at the restaurant before but require catering services for their events.
  2. Builds relationships with event organizers and potential corporate clients for future business opportunities.
Brand Exposure and Recognition:
  1. Increases brand visibility as the restaurant’s name and offerings are showcased at various events and parties.
  2. Enhances brand recognition within the local community and among event attendees.
Opportunities for Upselling and Cross-Selling:
  1. Allows restaurants to offer additional services such as event planning, décor, or specialty menu items for specific occasions.
  2. Provides opportunities to cross-sell catering clients on other restaurant offerings, such as gi

12. Create a Mobile App for Ordering and Rewards

Creating a mobile app for ordering and rewards presents several benefits for restaurants:
  • Convenience and Accessibility:some text
    • Provides customers with a convenient way to place orders directly from their smartphones, anytime and anywhere.
    • Enhances accessibility for customers who prefer mobile ordering over traditional methods.
  • Improved Customer Experience:some text
    • Offers a seamless and user-friendly interface for browsing menus, customizing orders, and completing transactions.
    • Allows customers to save their favorite orders and payment information for quick and easy reordering.
  • Enhanced Brand Loyalty:some text
    • Encourages repeat business and brand loyalty through a built-in rewards program.
    • Rewards customers for their loyalty with points, discounts, or exclusive offers, incentivizing them to choose the restaurant for future orders.
  • Data Collection and Personalization:some text
    • Collects valuable customer data, including order history and preferences, to personalize promotions and offers.
    • Enables targeted marketing campaigns based on customer behavior and purchasing patterns.
  • Streamlined Operations:some text
    • Optimizes restaurant operations by reducing order processing time and minimizing errors associated with manual order entry.
    • Integrates seamlessly with the restaurant’s POS system for efficient order management and fulfillment.
  • Increased Revenue Opportunities:some text
    • Drives incremental revenue through upselling and cross-selling opportunities within the app.
    • Provides a platform for promoting special offers, new menu items, and seasonal promotions to a captive audience of app users.
Overall, creating a mobile app for ordering and rewards enhances customer convenience, improves brand loyalty, enables personalized marketing efforts, streamlines restaurant operations, and drives incremental revenue for long-term success

13. Utilize QR Codes for Easy Access to Menus and Specials

Utilizing QR codes simplifies menu access and enhances the dining experience. Customers can easily scan codes with their smartphones to view menus and specials instantly, reducing physical contact and promoting safety. This technology provides convenience and efficiency, allowing for quick browsing and ordering. Moreover, restaurants can update menus in real-time and promote specials seamlessly, maximizing customer engagement and satisfaction. Overall, QR codes offer a modern and streamlined approach to accessing menus and specials, enhancing the dining experience for patrons.

14. Support a Cause with Charity Events or Fundraisers

Supporting a cause through charity events or fundraisers not only benefits the community but also enhances the restaurant’s reputation and customer loyalty. By aligning with meaningful causes, restaurants demonstrate their commitment to social responsibility and community involvement. These events not only raise awareness and funds for important causes but also attract socially-conscious customers who appreciate businesses that give back. Additionally, charity events provide opportunities for positive publicity and media coverage, further enhancing the restaurant’s brand image and fostering goodwill among customers. Overall, supporting a cause through charity events or fundraisers is a win-win for both the community and the restaurant.‍

15. List your business on Google Local

Listing your business on Google Local offers numerous benefits. Firstly, it increases visibility, ensuring that your restaurant appears in local search results and Google Maps, making it easier for potential customers to find you. Secondly, it enhances credibility, as listings include important information such as address, contact details, reviews, and photos, helping to build trust with customers. Additionally, it provides valuable insights into customer behavior and search trends, allowing you to optimize your marketing efforts and attract more foot traffic. Overall, listing your business on Google Local is essential for maximizing online presence and driving customers to your restaurant. You can take advantage of restaurant SEO with Tenacious Techies SEO Agency.

16. Implement Local SEO to target restaurants near me in search engines

Implementing local SEO strategies helps restaurants target customers searching for dining options in their vicinity. By optimizing website content, meta tags, and Google My Business profiles with location-specific keywords, restaurants increase visibility in local search results. This drives organic traffic from nearby customers actively seeking dining options, boosting foot traffic and revenue. Additionally, positive reviews and consistent NAP (Name, Address, Phone number) information across online directories enhance credibility and trust, further attracting local customers. Overall, local SEO effectively connects restaurants with nearby patrons, maximizing their online presence and competitiveness in the local market. ‍

17. Capture customers email and phone no with POS System

Capturing customer email and phone numbers with a POS system offers several benefits. Firstly, it enables restaurants to build a valuable database of customer contacts for targeted marketing campaigns and promotions. Secondly, it facilitates personalized communication with customers, such as sending exclusive offers or updates about special events. Additionally, it improves customer service by allowing restaurants to follow up on orders or gather feedback through email or SMS. Overall, capturing customer contact information with a POS system enhances marketing effectiveness, fosters customer relationships, and drives repeat business for restaurants.

18. From a Whatsapp Group for your regular customers

Creating a WhatsApp group for regular customers fosters a sense of community and strengthens relationships between restaurants and patrons. It allows for direct and personal communication, enabling restaurants to share updates, promotions, and special offers exclusively with loyal customers. Moreover, it provides a platform for receiving feedback, addressing concerns, and engaging in real-time conversations, enhancing customer satisfaction and loyalty. Additionally, the group serves as a forum for customers to connect with each other, share experiences, and build a sense of belonging. Overall, a WhatsApp group for regular customers facilitates communication, enhances engagement, and cultivates a loyal customer base for restaurants.

19. Get Blogs written on food review platforms

Getting blogs written on food review platforms offers restaurants valuable exposure and credibility. These platforms often have a dedicated audience of food enthusiasts actively seeking recommendations and reviews. By securing positive reviews or features, restaurants gain visibility among potential customers and enhance their reputation in the food community. Additionally, blogs provide an opportunity for detailed descriptions and photography of the restaurant’s offerings, enticing readers to visit. Moreover, backlinks from reputable review sites can improve the restaurant’s search engine ranking, further increasing visibility and attracting more customers. Overall, getting blogs written on food review platforms effectively promotes restaurants and drives foot traffic.

20. Offer Delivery services by signing up with local delivery platforms

Offering delivery services through local delivery platforms expands a restaurant’s reach and revenue opportunities. By partnering with these platforms, restaurants tap into a large customer base seeking convenient dining options. This increases visibility and accessibility, attracting new customers who may not have visited the restaurant otherwise. Additionally, delivery services provide flexibility for customers, allowing them to enjoy restaurant-quality meals from the comfort of their homes. Moreover, it creates additional revenue streams for restaurants, especially during times when dine-in traffic may be limited. Overall, offering delivery services through local platforms enhances customer convenience, boosts sales, and strengthens the restaurant’s competitive edge in the market.

21. Give discounts to the first time customers

Offering discounts to first-time customers incentivizes trial and encourages repeat business. It attracts new patrons, enhances customer acquisition, and fosters loyalty by providing an enticing introduction to the restaurant’s offerings.

22. Optimise and increase presence on social media

Optimizing and increasing presence on social media boosts brand visibility, engagement, and customer interaction. It involves consistent posting, utilizing hashtags, and engaging with followers to expand reach and attract new customers. Enhanced social media presence strengthens brand identity and fosters relationships, ultimately driving foot traffic to the restaurant.

23. Make Engaging videos and reels for your food items 

Creating engaging videos and reels showcasing food items captivates audiences on social media platforms. These visual presentations highlight the restaurant’s culinary expertise, enticing viewers to visit and try the featured dishes. Dynamic content like videos and reels increases engagement, shares, and brand awareness, ultimately driving more foot traffic to the restaurant.

24. Offer excellent customer service and take feedback 

Providing excellent customer service and actively seeking feedback fosters customer satisfaction and loyalty. By addressing concerns promptly and valuing input, restaurants cultivate positive experiences, encouraging repeat visits and positive word-of-mouth referrals. Additionally, feedback enables continuous improvement, ensuring that the restaurant consistently meets and exceeds customer expectations, ultimately driving foot traffic and revenue.

25.  Offer online ordering for Take Away, Delivery and Pre-Orders 

Offering online ordering on your website for take-away streamlines the ordering process, providing convenience for customers and increasing sales for the restaurant. It allows customers to place orders easily from any device, enhancing accessibility and attracting tech-savvy patrons. Additionally, online ordering reduces errors and wait times, improving efficiency and customer satisfaction. Overall, providing this feature enhances the customer experience and drives foot traffic to the restaurant.

26. Have a restaurant website 

‍Maintaining a website serves as a digital storefront, providing essential information about the restaurant, such as menu offerings, location, hours of operation, and contact details. A well-designed website enhances visibility, credibility, and accessibility, attracting potential customers and encouraging repeat visits. Additionally, it serves as a platform for online reservations, orders, and promotions, further driving foot traffic and revenue. Overall, having a website is crucial for establishing an online presence and effectively reaching customers in today’s digital age.


Jigar Doriwala

Founder, tenacious techies

Article by

He is the founder of Tenacious Techies, a leading digital agency servicing clients across the world. Till date, he has helped hundreds of businesses in developing their own website, app ideas and digital marketing. Jigar is a foodie and have developed FoodChow to help restaurants owners to grow their profit and sales. If you are looking to start your own online businesses or want to take your existing business online, contact him today.

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